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Marketing

Tips For Designing Successful Storefront Signage

Promotional signage is an incredibly cost effective way to advertise your product or service. Simple ideas for your storefront signs can make a big impact on your bottom line. The signs, posters, and banners you place in front of your store are likely your first chance to engage with your prospective buyers. And first impressions are definitely lasting impressions. This is your opportunity to projection the image you wish potential customers will have about your company.

Before you start shopping for promotional signs for your storefront, it’s important to get some perspective. How many other businesses in your area or around your particular niche are advertising similar products or services? Which companies have the best chance of converting those purchases into new customers? You also need to consider how long you’re going to run a campaign. Is it something you can do yourself or will you need to hire outside help? All of these things can impact the cost and effectiveness of your outdoor signage.

In most cases, outside signage and outdoor banners will be used to announce specific promotions, inform shoppers of sales or special sales, or otherwise promote a product or service. Retail signs, of course, are another great use for this type of advertising. These are the storefront signs that you see on the street and in busy intersections around towns and cities. Yard signs, on the other hand, are billboards that are placed in your yard. Both of these types of outdoor signage are fairly inexpensive compared to the cost of running an effective marketing campaign with outdoor banners or posters.

Now that you’ve got your storefront signs and banners, what’s the next step? Print them in bold, attractive colors so potential customers know they’re there and immediately recognize your product or service. Make sure your messages are clear and easy to understand. Make sure your sign is at an appropriate size and can be read from a distance as well. If your signs are too large, they will just stand out and nobody will be able to read them when they’re nearby.

The way you choose your colors is going to depend a lot on your storefront’s environment and your customers’ personalities. If you have a very distinctive color palette, such as reds and greens with black or dark red accents, then you might want to stick with that look rather than trying to create an all-blue, all-white storefront. On the other hand, if your storefront is painted a neutral, earth toned color, then you might want to go with bold colors. Think about the design of a car sticker or a bumper sticker. They usually contain a strong, dominant color in the center and fade out over time, until the message begins to pale and become more unappealing to potential customers.

Outdoor signage experts will often tell you that another element of good signage design is the shape of your storefront signs. Different shapes will work better with different environments. For example, a round sign may be more effective in a brick and mortar store than a rectangular sign. It may also work better in an outdoor setting than in an indoor setting, because it allows customers to look up and see the full image.

Another important factor in your efforts at effective storefront signage is how effective your storefront signage is at visually communicating the benefits of your products or services. Your a-frame signs and banners should have this same kind of impact. Make sure your signs are designed to emphasize your branding message. Attention grabbing, colorful, attention-grabbing signs, and banners work best to grab potential customers’ attention. Using reflective material on a-frame signs and sidewalk signs can also help.

Finally, consider the graphics you will use on your storefront signs and banners. Graphics are an important part of communicating your corporate values, especially as your business begins to expand and attracts a broader customer base. If you’re planning on using graphics in your signage, try to limit them to one or two colors so that they don’t distract from the sign itself. Graphics are particularly effective for introducing products and services to new customers. However, if you need to use graphics for attracting new customers to your company’s store, be sure that your graphics are also easy for the average customer to read. Click here for a free consultation services.

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Marketing

Smart Signage Solutions for Digital Signage Promotion

Digital signage can benefit your organization in many ways, but to get the greatest return for your investment, it must be used effectively with a comprehensive strategy. This includes understanding who your target audience is, how they are different from other audiences, what type of information or media you want to present to them, when you want to reach them, and what you hope to accomplish once they have become accustomed to your signage and become a regular part of their daily routine. Digital signage is an easy way to grab the attention of the general public, making your brand or product the most recognizable in a crowded environment. When used effectively with a comprehensive strategic plan, it can also increase sales and increase profit margins.

Define Your ROI Your return on investment (ROI) for digital signage promotion depends on three factors: the cost per lead, the cost per action (CPA), and the ROI as a whole. To figure out which measure of return is appropriate for your organization, you first need to define your goals for your digital signage campaign. These goals should include not only the return on investment for the advertising itself, but also the return on investment for the message you want to transmit to your target audience. This will include both the visual content that will be presented on your sign and the persuasive messages that will be communicated through your copy. To calculate your ROI for digital signage promotion, simply multiply the cost per lead by the number of leads generated. Also multiply this number by the number of actions taken, such as purchasing a product or service.

Determine Your End Date For any advertising program, you must establish a date by which you will achieve your ROI. Most companies that offer digital signage tracking software will provide a built-in calendar that will show you when your specific dates for results will be. For a more visually appealing calendar, you can use any online calendar service, such as Google Calendar, or you can simply create a custom spreadsheet for yourself. Your calendar will have your targeted end date, the cost per lead as it applies to that date, and other relevant metrics, such as number of views, percentage of action, cost-per-lead dollar amount, and average time on site.

Measure Your ROI Once you’ve established your goal for the success of your digital signage displays, you need to know how to measure your success. One common method used is to compare the cost per lead on one display during a specific time period versus an alternative date, such as the end of the same month. Another option is to compare the number of times that an ad was displayed versus the number of times that a visitor viewed it. Digital displays that show images usually perform better than text links, so make sure you include images in your advertising test. Keep in mind that these kinds of tests are more time-consuming than the ones measuring actual roi, so if you have limited resources, it may be best to choose a less time-consuming method for assessing your digital display’s performance.

Select Yes/No When a user selects a certain section of your digital signage, which part should the advertisement display? There are usually two selections: one that says “Yes” and another that says “No”. The “Yes” selection is usually used when a digital display is part of a promotion spud package, such as a seminar or training event. The “No” selection is normally used when the digital signage is simply part of a marketing campaign or a social media initiative.

Read White Paper If you’re not comfortable with creating and managing documents manually, there are software applications that are designed to make this task easier. A typical application will enable you to read white paper that is located on the Internet and/or within other PDF files. These applications are easy to install and manage, and most offer features that make it easy to edit the document that is being read, as well. This kind of smart signage solutions allows the signage displays to read white papers as well as documents. Some may even allow you to download documents directly from the Internet onto your display. For more details on this visit your local trusted sign company.